Crisis Communications

When something goes wrong, the way an organisation communicates can make a significant difference to what happens next.

This practical workshop will help social enterprises prepare for potential communications crises and respond with greater confidence when problems arise. We’ll look at what to say, who needs to hear it, how quickly to respond, how to handle media and social media attention, and how to balance transparency with accuracy.

Participants will also work through a realistic scenario and begin developing a simple crisis communications checklist.

Christopher Graham, Founder & CEO – The Marketing Department

Chris is Founder & Chief Executive of TMD, a Glasgow-based marketing, design and digital agency that works extensively with charities, social enterprises and other purpose-led organisations. Much of TMD’s work focuses on helping smaller organisations compete more effectively through stronger marketing, better digital infrastructure and clearer communications. Chris and his team also support organisations to diversify income, from developing fundraising campaigns and regular giving to introducing e-commerce, paid services, events and other new revenue streams. His approach is practical and commercially focused: helping organisations make better use of limited resources, reach the right audiences and build more sustainable models for growth.