Customer Events to Tradeshows: How to be Successful in Your Floor-to-Funnel Tactics

Turn costly events and exhibits into ROI-driven strategies at HBMA's October Lunch & Learn. Our panelists will cover the full floor-to-funnel system and how to plan smarter, spend wiser and convert faster. Hear practical guidance on global event strategies and how to work with exhibit partners effectively. 

You’ll walk away with:

• Pre/during/post floor-to-funnel insights

• Tactics to align sales and marketing around meetings and follow-up

• Lead capture standards

• Tips to optimize event assets without sacrificing impact

• How to improve your ROI tracking

This session delivers practical insights you can apply immediately. Seats are limited—register now to secure your spot.

Speaker Line-up:

Tiffany Harris, CEO & Owner, Foster Marketing

Emily Canon, Demand Generation Marketing Director, Management Controls, Inc.

Bob Franke, Senior Marketing and Design Consultant, Innovative Environments