Customer Success: Grow your Business with Existing Customers
Hosted by Nimmity Zappert | Founder, Authentic Selling

What is Customer Success?

Your business will be successful if your customers are successful.

If you believe in your product, one of the best ways to help your customers to be successful, is to help them use your product to its fullest capacity.

Customer Success is a way of supporting and growing business with existing customers, in a way that is focused on their success.

Top 5 Things You’ll Take Away from this Session:

1. What Customer Success is and why it works
2. Why proactive Customer Success is better than reactive support
3. How Customer Success methodologies will help you to identify business opportunities
4. How Customer Success will help you understand your business better
5. What steps you can to take to get started

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Why Authentic Selling?

We take the nonsense out of selling. Selling isn’t about pushing people to do things they don’t want to do – it’s about helping customers to find the best solution for their needs. We take the nonsense out of selling and give you what you need to build a strong reliable pipeline of business, so you can deliver on your purpose.

About Authentic Selling

If you’ve never sold business to business before, it can be a bit daunting.

Before founding Authentic Selling, I worked for 25+ years in senior management in the software industry. Selling isn’t about magic tricks or pushing people to do things they don’t want to do. Selling is helping customers to find the best solution for their needs.

I’ll help you with what you need to get started with business-to-business selling and how to build a strong reliable pipeline of business.

It’s not as hard as you think - I promise!

About Nimmity Zappert

I started out in Sydney Australia in the security software industry in channel sales & marketing management more than 20 years ago, then later moved to the UK for several years as Head of International Sales for a major software firm. During this time and the decade that followed, I worked in senior management roles in several software businesses, continuing on this path when I moved back to Australia.

Working across many regions and cultures, I found that many of the things I had been taught about how business and sales ‘should be done’ were very much coming from one business culture. Even 20 years ago, the sales ‘techniques’ that were being evangelised seemed old school. They were tacky and pushy, and so often they did not fit in the places and cultures I was selling into. They certainly did not make me feel good.

Out of necessity and the need to hit business metrics and sales targets, I learned how to sell and run businesses – without the tacky stuff. I taught myself how to sell with authenticity. I look forward to helping you to do the same.