CX Masterclass With Matt Watkinson - Leaders Breakfast Keynote
Event description
Customer Experience Masterclass with Matt Watkinson
In partnership with AWS, we're bringing Matt Watkinson, the award-winning authority on customer experience (CX) to Aotearoa.
A remarkable CX is critical to the sustained growth of any business. A positive CX promotes loyalty, helps you retain customers, and encourages brand advocacy.
Matt is a leading authority on CX. He’s a designer and consultant who helps businesses get their CX right. The author of The Ten Principles Behind Great Customer Experiences, The Grid and Mastering Uncertainty (available later this year), Matt is a popular keynote speaker for global organisations including American Express, ARM, Bupa, the FBI, HSBC, IBM, Ogilvy, Salesforce, VW – you get the idea.
Leaders Breakfast Keynote
- Wednesday, 13 July 2022
- 8am to 11am
- Location: AWS New Zealand, Level 13, PwC Tower, 15 Customs Street West, Commercial Bay, Auckland
Successful customer experience initiatives achieve three things: A greater perception of value for customers, commercial results for the business, and greater distinctiveness for the brand. Yet many CX programs fail to deliver any of these outcomes, let alone all three.
This masterclass will help you be the exception to the rule, providing pragmatic advice on how to structure and execute CX programs that deliver real-world results, whatever shape or size your business.
About Matt Watkinson
Matt is co-founder and CEO of Methodical and an internationally renowned author, speaker and consultant on customer experience and business strategy, speaking at events for the likes of Salesforce, American Express, and the FBI. His first book, The Ten Principles Behind Great Customer Experiences, won CMI’s Management Book of the Year, becoming the only book on its topic to win a major award, and his second book, The Grid, was shortlisted for 2019’s Management Book of the Year. He has been cited by the world’s top research firms and is also a Senior Visiting Fellow at Cass Business School, London.
Learn more about Matt by visiting his website here.
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