Digital Marketing Essentials – 1 Day Training in Los Angeles
Description
About This Event
Duration: 1 Day
Course Delivery: Classroom / In-House
Language: English
Credits: 8
Certificate: Course Completion Certificate
Refreshments: Lunch, Snacks and beverages will be provided during the session
Course Overview
Turn Clicks into Customers and Digital Strategies into Business Growth!
Your audience is online. Is your marketing making an impact?
Struggling to attract customers, build brand visibility, or get results from your online marketing efforts? equips you with practical skills to navigate today's competitive digital landscape. Through interactive activities and real-world marketing examples, explore SEO, social media, content creation, paid advertising, email marketing, and campaign analytics to build smarter strategies, engage your audience, and drive measurable business results.
Who Should Attend?
This training is ideal for individuals looking to strengthen their digital marketing knowledge and build practical online marketing skills, including:
Aspiring Digital Marketers and Marketing Beginners
Marketing Executives and Coordinators
Small Business Owners and Entrepreneurs
Social Media Managers and Content Creators
Sales and Business Development Professionals
Freelancers and Independent Professionals
Students, Recent Graduates, and Career Changers
Anyone Interested in Promoting Brands, Products, or Services Online
Action Call
Ready to Make Your Mark in the Digital World?
Don't just be online. Learn how to get noticed, connect with customers, and turn marketing efforts into meaningful results!
Whether you're building a career, growing a business, or exploring new marketing opportunities, this training gives you the foundational knowledge to approach digital marketing with confidence.
©2026 Mangates Tech Solutions Pvt Ltd. This content is protected by copyright law. Copy or Reproduction without permission is prohibited.
Agenda
Module 1: Introduction to Digital Marketing
1. Understanding digital marketing concepts and channels 2. Exploring the digital marketing landscape 3. Understanding the customer journey and buying behavior 4. Identifying digital marketing goals and business opportunities 5. Activity
Module 2: Digital Marketing Strategy & Audience Targeting
1. Defining marketing objectives and measurable goals 2. Identifying target audiences and customer personas 3. Understanding market segmentation and positioning 4. Selecting appropriate digital marketing channels 5. Activity
Module 3: Search Engine Optimization (SEO) Fundamentals
1. Understanding how search engines work 2. Exploring keyword research and search intent 3. Applying basic on-page SEO techniques 4. Improving website content and organic visibility 5. Activity
Module 4: Social Media & Content Marketing
1. Understanding major social media marketing platforms 2. Developing engaging and audience-focused content 3. Creating a basic social media content calendar 4. Building brand awareness and audience engagement 5. Activity
Module 5: Paid Advertising & Campaign Management
1. Understanding pay-per-click (PPC) advertising fundamentals 2. Exploring Google Ads and social media advertising 3. Setting campaign objectives, budgets, and targeting 4. Creating effective advertisements and calls to action 5. Activity
Module 6: Email Marketing & Conversion Optimization
1. Understanding email marketing strategies and applications 2. Creating effective email campaigns and subject lines 3. Exploring landing pages and conversion optimization 4. Understanding email performance metrics and audience engagement 5. Activity
Module 7: Digital Marketing Analytics & Performance Measurement
1. Understanding essential digital marketing KPIs 2. Exploring Google Analytics and website performance metrics 3. Measuring campaign effectiveness and return on investment 4. Developing a basic digital marketing action plan 5. Activity
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