Design for Planet Series: Brand Design

This is the final webinar in our six-part webinar series on Design for Planet. This Q&A and in-depth discussion will take place online as we explore what it means to be a sustainable brand designer. We chat with three branding designers working in regenerative design.

Panel Guests for this event:

Nicola Mansfield: Head of Brand at the Frost Collective, Nicola is pioneering how customer-led thinking informs strategy, proposition, brand and GTM experience to drive business growth. Nicola knows that in this hyper-competitive business environment, differentiation is critical to assuring premiumisation and mitigating commoditisation.

Cat Wall: Is an award-winning copywriter, creating charming personalities for brands (or non-charming personalities if that’s preferable). Can create a tone of voice and verbal personality for a brand that speaks to its audience exactly as it’s meant to. Honing the art of creating ideas and words for campaigns — for billboards, bus stops, and digital spots.

Mirella Arapian: Advisory Board Member for Design Declares AU, a design leader and activist dedicated to effecting change. Founder & Executive Creative Director at MEK, an impact-led design partner for brands shaping the future of environment, culture, and technology. Clients include WWF Australia, RMIT University, Sea Shepherd, Revival Projects, Mavens, PETA Australia, and more.

Host for this event:

Ben Rennie: Chair of Design Declares AU and co-founder and managing partner at B Corp-certified agency Reny ®, transforming companies through Orbital Design (picking up where Human-Centred Design left off), giving Mother Nature a seat at the design table, by designing creative solutions, products, and brands that impact the community, climate, and humanity.

This webinar is part of a six-part series that includes various design disciplines. The webinars will be recorded, and the content will be used to create community-built regenerative design guides and tool kits.

These sessions will be recorded and used to build our library of community-built sustainable design guides and tool kits.