Protect the Look of Your Product: Design Rights Explained
Description
A unique design can help your product stand out.
A registered design right protects the overall visual appearance of your product, including its shape, configuration, ornamentation or colour.
In this practical panel style session, IP Australia will explain the basics of design rights, how they can support business growth and where to find tools and resources to help you take the next step.
You’ll also hear from Louise Burr, founder of PerkyPod, about her experience developing an innovative indoor plant pot and using a registered design right as part of her broader IP strategy.
This session is for designers, creators and innovators who want practical information about protecting the overall look of their product.
What we’ll cover:
What design rights protect (and what they don’t)
Why design rights matter and how they can support business growth
A quick overview of other IP rights that can help protect different aspects of your business
Practical insights from Australian small business owner Louise Burr from PerkyPod
Common questions and misconceptions
Live Q&A with our expert panel
Register now and reserve your spot.
Lineup
Laura Majer - IP Australia
Laura Majer is a Senior Design Examiner at IP Australia. She has a Bachelor of Education from the Australian Catholic University and experience working in both the education and care/support sectors. She has worked at IP Australia for the past 8 years, originally starting in trade marks in 2017, she then moved across to the design section in 2019. Laura is currently working as a coach in the designs training sector, onboarding the new design examiner trainees.
Louise Burr - Perky Pod
Louise is the Chief Plant Mum (Founder/Director) of Perky Pod Pty Ltd. She will be sharing her unique insights into registered design rights from the perspective of a small business owner.
Keeley Pasfield - Moderator
Keeley is an Assistant Director in IP Australia's Public Education team. Keeley began her career as an exercise physiologist in the health sector. During this time, she ran a small business as a sole trader specialising in high performance with track and field athletes, before a career change into Intellectual Property. She has held multiple roles at IP Australia since 2019, working within trade mark examination, people and training, executive support and more recently customer experience.
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