Digital Marketing Essentials and Strategy

Do you ever wonder what you should be focusing your time, energy and marketing resources on? SEO, social media, online advertising, email marketing, there’s a new platform, tool and technique every hour!

Wouldn’t it be nice to have a simple approach (developed specifically for your business) to reach and connect with more customers online?

When you join this workshop we provide 50 days of education for children in the world through B1G1.

Delivered by Rivexe Digital, pulling on over a decade of experience in government, small business and not-for-profit, you will learn:

• The essential components of digital marketing, to make sure you have strong digital foundations. This includes our digital marketing health check (Valued at $480 if purchased separately).
• How to reach, connect and engage with more customers online.
• How you develop your own marketing plan and strategy to get you from where you are now to where you want to be.

Digital can be complex, we’ll make it simple.

There’s plenty of services offering another digital tool that you ‘must’ add to your tech stack. We keep it simple and focused on the core frameworks, strategies and fundamentals that have stood the test of time.

Reach more people, get a deeper understanding of your audience and streamline (or even automate) what you do online!

Build your understanding of digital, and tap into these opportunities.

Feel stretched for time? We’ll look at ways to simplify digital marketing and put some of it on autopilot.

Feel overwhelmed and confused by digital? We’ll keep it simple and straightforward.

What the workshop will cover:

• Foundations of a strong online presence and digital marketing
• Your marketing strategy: how do you connect and engage with more customers?
• Managing digital yourself, or getting assistance
• Simple, proven and impactful strategies and examples.
• Digital marketing tasks you can put on auto-pilot
• Essentials of SEO

Who’s this for?

• Business owners & self-employed sole-traders.
• Anyone responsible for a business’s marketing.
• The staff in your organisation who need to understand the most effective marketing tactics right now, across digital marketing channels .

We offer a 50% discount for not-for-profit organisations.

This half-day, online workshop will guide you through how to use digital marketing tools and strategies to grow your business.

Do you ever wonder what you should be focusing your time, energy and marketing resources on? SEO, social media, online advertising, email marketing, there’s a new platform, tool and technique every hour!

Wouldn’t it be nice to have a simple approach (developed specifically for your business) to reach and connect with more customers online?

Delivered by Rivexe Digital, pulling on over a decade of experience in government, small business and not-for-profit, you will learn:

• The essential components of digital marketing, to make sure you have strong digital foundations.
• How to reach, connect and engage with more customers online.
• How you develop your own marketing plan and strategy to get you from where you are now to where you want to be.

Digital can be complex, we’ll make it simple.

There’s plenty of services offering another digital tool that you ‘must’ add to your tech stack. We keep it simple and focused on the core frameworks, strategies and fundamentals that have stood the test of time.

Reach more people, get a deeper understanding of your audience and streamline (or even automate) what you do online!

By building your understanding of digital, you can tap into these opportunities.

Feel stretched for time? We’ll look at ways to simplify digital marketing and put some of it on autopilot.

Feel overwhelmed and confused by digital? We’ll keep it simple and straightforward.

Not sure if you have it right? We’ll send you a free digital health check to complete ahead of the workshop.

What the workshop will cover:

• What are the foundations of a strong online presence and digital marketing plan?
• Your marketing strategy: once you have strong foundations, how do you connect and engage with more customers?
• Managing digital yourself, or getting assistance:
  
• • Where to get help to grow your online presence?
  • Grants for development and building digital capability and capacity.
• Simple, proven strategies and examples.
• Digital marketing tasks you can put on auto-pilot
• Essential SEO 

Why does my online presence matter?

Customers are looking for you online, can they find you? Can they get in touch with you how they want? Digital marketing allows your organisation to be found and for your customers to connect and engage with you online 24 hours a day, 7 days a week. It also allows you to put some repetitive tasks on auto-pilot, making it simpler for you to stay focused on your organisation’s key priorities.

Did you know?

97% of people learn more about a local organisation online than anywhere else. (Source: SEO Tribunal

People are using the Internet to search for things “Near me”. “Near me” or "close by" type searches grew by more than 900% over two years. (Source: Chat Meter).

Despite many Australian’s being at home more often in last 12 months, we have continued to see device usage preferences shift towards mobile and small screen devices, a trend that will likely continue as we venture out into a post-lockdown world. (Source: Deloitte).

The pandemic has also reinforced that digital adoption is occurring across all demographics.

Who’s this for?

• Business owners & self-employed sole-traders.
• Anyone responsible for a business’s marketing
  
• The staff in your organisation who need to understand the most effective marketing tactics right now, across digital marketing channels 
  
  We offer a 50% discount for not-for-profit organisations.