Digital Marketing Essentials

Please note: this event is run by the Small Business Development Corporation for small business owners in Western Australia only.

Facebook, Instagram, LinkedIn and TikTok - platforms you’ll recognise, but do you know how to use them effectively to promote your business and connect with your customers?

The majority of Australians use social media regularly, making it a powerful and accessible marketing tool for small businesses. If you’re not actively engaging your audience online, you risk falling behind your competitors.

This workshop examines a range of digital marketing options including social media, email marketing, content creation and online reviews to help you understand what will work best for your business.

This topic covers:

• Choosing the right social media platforms for your target audience

• how often to post and how to stay consistent

• an overview of key platforms including Facebook, Instagram, LinkedIn, YouTube and TikTok.

• ideas and tips for creating engaging content

• an introduction to search basics, keywords and analytics

• email marketing fundamentals

• mobile friendly marketing

• understanding and managing online reviews

You'll receive a practical workbook to help you clarify your digital marketing strategy, and there will be an opportunity to ask questions.

This workshop is for business owners who may be feeling overwhelmed by digital marketing or are unsure where to start. It’s also suitable for those who have already set up social media accounts but aren’t seeing the results you expected.

This is an entry level workshop designed for people with little or no experience in digital marketing, or those currently using social media for personal accounts.

If this is your first workshop with us or you have any queries, check out our Online Workshops Guide & FAQs or get in touch with us at workshops@smallbusiness.wa.gov.au.

Bookings are limited to two tickets each, however you can make more than one booking. If you are booking for more than one person, please provide each person's email address so they receive important links and downloads.

To book for larger groups, please contact us on 133 140 or email workshops@smallbusiness.wa.gov.au

Please cancel your booking if you cannot attend, so your place can be made available to another business owner. To cancel, click Manage order on your order confirmation email. Cancellations and refunds for paid workshops can be made up to 24 hours before the workshop starts.

We are committed to supporting all WA small business owners, including those with diverse needs. Our workshops are delivered in a variety of buildings, locations and formats. If you would like further information about accessing a particular workshop, please email workshops@smallbusiness.wa.gov.au or call 133 140.