Build your Digital Marketing Strategy

This short, sharp and high intensity workshop is designed for participants to walk away with the bones of their digital marketing strategy. Bring along your marketing challenge or project and you will be able to build and develop what you learn from this workshop into your business.

Key learning outcomes and workshop activities:

• Walk away with a framework of a robust digital marketing strategy.
• Setting appropriate goals and marketing KPIs
• How to find your audience and understanding their online behaviour.
• Ability to measure and optimise your digital marketing effort.
• Channel benchmarking – analysing and comparing performance metrics.

Numbers are limited to maximise your learning experience. This workshop will be facilitated online via ZOOM - link will be emailed directly to the participant. 

WORKSHOP REQUIREMENTS

To get the most out of this workshop:

• It is best to have a project or business that you can work on.
  
• Be camera ready, it is strongly encouraged for all participants to be visible, it will enhance the workshop experience and encourage connection.
• Ask lots of questions, be open-minded and have fun!

FACILITATOR
Bryden Campbell, Founder of Brand Rebellion

With more than 12 years of marketing experience developing and managing brands, stakeholder engagement and developing digital marketing strategies, Bryden has worked on some of Canberra’s most prolific brands across government, innovation enterprise and small business.

Prior to launching Brand Rebellion, her most recent appointment was the Marketing Director of the Canberra Innovation Network. She led the marketing to create a globally recognised brand positioning both the company and the city as the destination of innovation, entrepreneurship, research and creativity.

Bryden has previously worked on major destination marketing campaigns for both VisitCanberra and Brand CBR. She has also tutored at the University of Canberra in advertising and is passionate about injecting innovation and creativity in all her endeavours.