Digital Pathways: Making Your Marketing Accessible - Practical Feedback & Tools

Join Passion4Social and GSEN for a practical, interactive 60-minute workshop designed to make your digital marketing more accessible and impactful.

Accessibility in marketing is more than good ethics or meeting legal requirements; it is the key to engaging wider audiences and ensuring no one is left behind.

In this online session, you will learn the essentials of accessible design and communication, discover affordable tools that make the process easier, and see live feedback in action as participants share their unique accessibility challenges.

Regardless of your professional background, this workshop offers a rare opportunity to get personalised advice on your own marketing challenges and to learn from the examples of colleagues. 

Even if you are unable to attend live, you can submit your questions in advance, and we will record responses for you to access afterwards.

On the day, you will:

• Develop a clear understanding of why accessibility matters in marketing

• Discover key accessibility principles for text, visuals, and formats (from plain language and alt text to colour contrast and inclusive representation)

• Experience live real-time reviews of  participant materials (social media posts, leaflets, websites, and more)

• Have opportunities to speak directly to the experts about your own accessibility challenges

• Gain access to Practical tools & tips to start improving the accessibility of your digital content straight away.

Who should attend?

Marketers, communications professionals, HR leads, business owners, and anyone who wants their messages to reach a wider, more diverse audience. 

You do not need any prior knowledge of digital accessibility; just an open mind and willingness to learn.

We will send out an email address before the workshop, where you can share your materials for review. So please look out for it arriving in your inbox.

Please note this session will be recorded