Digital Program: How to Define Your Artist Brand

Simply put: Branding is the essence of who you are as an artist, whereas marketing is the message you use to build awareness for your brand and your music products and services. 

Any artist marketing will always lead back to your brand, so it makes sense that defining your artist brand should come first and marketing second. 

Dayna Young is a strategic marketing resource for musicians and brands, with a focus on artist development in the digital age. Her clients have included artists such as ZZ Ward, Mipso, Crooked Colors, Client Liaison, Miami Horror, PhaseOne, ShockOne, and Paces. She has worked with brands including EDM.com and Ministry of Sound and has toured artists such as Axwell, Ingrosso, Z-Trip, and James Brown. She’s also produced video content featuring The Chainsmokers, Alison Wonderland, and Kaskade. Her client work spans a range of genres including indie, alternative, electronic music, folk, dance, and pop. Ultimately, what gets her out of bed in the morning is the knowledge that she’s creating opportunities for artists. 

Dayna will join MusicACT for a series of webinars and coaching sessions, tailored to explore how artists can build their digital profile and presence. In this first session on ‘How to Define Your Artist Brand’ Dayna will share her process for how she approaches defining artist brands.

For more info on Dayna and her work, please visit https://www.fredandaugustus.co...