Digital Strategy and Transformation

Digital transformation does not have to mean expensive systems or wholesale change.

This practical session will help social enterprises take a clearer, more strategic look at how they use websites, CRM systems, data, online payments, digital services and AI. We’ll explore where digital tools can save time, improve services and help you achieve more with limited resources, before helping participants identify their own priorities and begin a practical 90-day improvement plan.

Christopher Graham, Founder & CEO – The Marketing Department

Chris is Founder & Chief Executive of TMD, a Glasgow-based marketing, design and digital agency that works extensively with charities, social enterprises and other purpose-led organisations. Much of TMD’s work focuses on helping smaller organisations compete more effectively through stronger marketing, better digital infrastructure and clearer communications. Chris and his team also support organisations to diversify income, from developing fundraising campaigns and regular giving to introducing e-commerce, paid services, events and other new revenue streams. His approach is practical and commercially focused: helping organisations make better use of limited resources, reach the right audiences and build more sustainable models for growth.