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Direct Mail: Your Blueprint to Donor Love and $$$ (August 2024)

Price $369 – $399 AUD Get tickets

Event description


Our flagship direct mail training is now available with new content that incorporates evidence-based philanthropic psychology. Phil psych is the art and science of using donor love through applying donor psychology, identity and wellbeing principles to drive giving. You'll also learn the tried and tested direct response skills that top copywriters use to write fundraising packs that rake in the dollars. I have personally used these techniques to write fundraising letters for clients that have doubled or even quadrupled appeal results.

We will cover:

  • The philosophy of helping donors to give and receive love through their giving.
  • Covering the 5-spoke donor wheel - identity, emotions, motivations, wellbeing and life context.
  • Developing a compelling offer that speaks to donors' emotions, hearts and desire for impact.
  • The winning structure of an effective direct mail letter along with templates and samples that you can swipe and adapt. We will discuss need vs. solution ratio, tone, jargon, using images and more.
  • Writing response devices that help not hinder the giving process - including techniques such as priming and booster statements.
  • Proven formulas for outer envelope copy and common pitfalls to avoid - if you can't get the envelope opened, the rest doesn't matter.
  • Storytelling techniques that paint vivid images in the donor's mind and drives donations.
  • Being beneficiary-centred too - if your non-profit is grappling with saviourism issues, we'll cover alternative approaches to "donor as hero".

Writing an effective appeal is not just about following a template. It's about feeling the donor love. It's about connecting with donors in a way that moves them to make a gift. And you'll not only drive more donations but build stronger connections between your donors, cause and beneficiaries.

BONUS! When you have completed this course, you'll also get 60-day access to my webinar How to turn unsexy offers into fundraising asks that pull in the dollars.

IMPORTANT NOTE: A small number of past training participants have had trouble receiving training links via email. Please speak to your IT department about allowing emails from the domain and if you do not receive your zoom link details by noon the day before training, please email me directly at

Presenter Profile

June Steward


June is a fundraising consultant and copywriter at June’s Fundraising Letter. She helps non-profits raise millions of dollars in individual giving and each year writes hundreds of thousands of words in charity stories and donor love. Her consultancy specialises in charity direct marketing, fundraising strategy and training. 

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