Discovering your startup’s social purpose

Recent reports on Australia’s entrepreneurial ecosystem found that successful entrepreneurs were innovative, held a strong desire to create a positive impact on society and built a value-creating business. But how do you get started? 

The first step to understanding how your start-up might have a positive impact on society is uncovering what your start-up’s social purpose is. What values do you and your team live by? What motivates you? What are you looking to achieve? What are you looking to solve?  Depending on the nature of your start-up, your social purpose could be related to a range of topics from sustainability to mental health or advocating for equal rights.

In this workshop, our focus is on the challenge “how might we enable start-ups to discover their social purpose?”.

Join us in this hands-on interactive workshop where along with OpenIDEO Sydney Chapter you will: 

• Use IDEO’s purpose wheel framework to reflect on your start-up’s desired social impact and create a succinct social purpose statement. 
• Use a Social Impact Canvas tool to help plan, measure and guide the changes you want to bring about in the world. 

On top of tackling this challenge, this hands on workshop is also suited to entrepreneurs keen to learn more about design thinking or who want to build on their skills and learn about new tools and resources.

OpenIDEO is a global open innovation practice that uses design thinking and human-centered design to create social impact, by connecting and collaborating with people and communities all around the world. We are the Sydney Chapter. A volunteer-run group that is part of a global network of OpenIDEO chapters. We work towards bringing local insights and big ideas together for solving problems, at the global and local stage.