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DON'T ESTIMATE. KNOW | A real-world view of your 2024 advertising spend

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Event description

Kick-start 2024 with an informed and data-driven market view to drive your ad spend strategies.

Gear up for an extraordinary start to 2024 by gaining unparalleled insights into the Australian media landscape as Mediaweek presents a must-join webinar event with Guideline SMI for an exclusive look at the media trends predicted to dominate the Australian market this year and the key channels, categories and sectors set to drive growth in 2024.

Join us as Jane Ractliffe, APAC Managing Director of Guideline SMI provides an in-depth exploration of the key factors steering ad market demand in 2024. This dynamic webinar event promises an insider's look at the media trends set to dominate, offering you a data-driven advantage that will propel your brand to new heights.

Key Takeaways 

  • Informed predictions on ad demand trends across major media and product categories.
  • Exploration of the potential impact of global events like the Paris Olympics, the US Presidential election, and ongoing uncertainties.
  • Identification of products, categories, and sectors poised for explosive growth in the next 12 months.

This webinar will also feature an engaging Q&A panel discussion hosted by the brilliant Danielle Long, Mediaweek's Group Managing Editor with industry heavyweights:

  • Jane Ractliffe, APAC Managing Director of Guideline SMI
  • Melissa Hey, Chief Investment Officer at GroupM
  • Kristiaan Kroon, Chief Investment Officer at Omnicom Media Group
  • Chris Walton, Managing Director at Nunn Media Sydney

Get ready to tap into the wealth of knowledge that Guideline SMI, the authority on ad demand globally, has to offer. This webinar is not just an event; it's your passport to revolutionising your media, sales, and marketing strategies gaining the edge to optimise your media budgets and create internal benchmarks that guarantee maximum impact!

Limited spots are available! Secure your ticket now for a real-world view of your 2024 advertising spend.

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