Effective digital communications: What we can learn from the social enterprise sector

When it comes to the clever use of digital and best-practice UX, social enterprises have a lot to teach charities.

What can we learn from the likes of Thank You, Humanitix, Who Gives a Crap and Xero Co about cause-related marketing and taking people on a journey (especially younger people) and how can we apply those learnings to make sure our donors are having a brilliant(digital) experience with us?

Join Dominique Antarakis to find out what the top social enterprises are doing when it comes to digital communications and UX, and discover how to apply those learnings to create a better experience for your donors.

Dominique will take lessons from social enterprises and show you how to apply them to your fundraising across acquisition, retention and campaigns.

You’ll learn:

• How social enterprises use tone of voice to brilliant effect and how you can too
• How good UX helps drive sign ups
• How ‘customer journey’ design used by social enterprises can be adapted improve your donor journey
• How social enterprises demonstrate impact to increase engagement and show benefits of being a customer–and how you can apply this to your donors
• How the tangibility and honesty of communications drives loyalty
• How social enterprises drive sales using customer-centric UX–and what your charity can learn from this
• How they build a tribe of loyal customers
• How their communications are like a warm hug we can all learn from!