EFP Core Online Financial Workshop: Sustainable Pricing Methods

Pricing your products and services depends on a few things. But you can take away the guesswork with the right preparation and a formula.

When his digital agency grew rapidly in 2019 and he added new bricks and mortar and eCommerce ventures to his portfolio, guest presenter Dante St James knew that he could no longer make decisions on price based upon guesswork or feelings. Together with his team, he designed a formula on a spreadsheet that allowed anyone in the business to set pricing or negotiate it based upon sustaining a viable business, rather than trying to gain a contract at a cost that would bring a loss.

This formula now lives on a master spreadsheet that takes into account:

• the cost of materials, staff and tools
• an ideal price, acceptable price and floor price for all products and services
• the target revenue or budget for each month
• sales targets and warning signs of danger to cashflow
  
  

In this insightful webinar you will learn:

1. how to understand what your true costs are
2. how to create your formula for viability
3. how to work out fair, ideal and floor prices for your products and services
4. how to create your own pricing spreadsheet

At the conclusion of this webinar, you will be sent a link to your own template for generating a spreadsheet for your pricing and business viability. 

About Dante St James:

Dante St James is a Lead Trainer with Facebook Australia & New Zealand and also a Training Partner for Google's Digital Springboard, the Australian Government's BeConnected program and the Australian Cyber Security Centre's Stay Safe Online program. His background is in digital technology, the media and owning his own small businesses in eCommerce, Digital Marketing, Video Production and Business Consulting. This has led to an approach that takes in the best practices from the world's leading marketers, condensing the most relevant information into actionable pieces to help small businesses move forward without all the techno-jargon.

Login 11.45am |12.00pm start  ꟾ  1.30pm finish

The Entrepreneurship Facilitator Services is an initiative of the Australian Government. The program aims to promote opportunities in self-employment and support business through assistance in starting, surviving and growing your business. Sourdough Business Pathways is one of 23 Entrepreneurship Providers across Australia supporting anyone wanting to start their own business or who already run a micro-business.

These sessions are free for eligible clients who are starting a business or who run a micro business (with less than 4 staff). Sourdough Business Pathways are the Entrepreneurship Facilitator for the Region of Richmond-Tweed (Tweed Heads) providing workshops, mentoring, networking opportunities and one-to-one facilitator sessions across the Byron Bay and Tweed regions. Our support extends as far north as Tweed Heads and south to Lennox Head and Bangalow.

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In collaboration with our Entrepreneurship Facilitator Program and Workforce Australia.

By attending this workshop you give consent to being photographed, filmed and recorded in any medium by any of the staff of the Australian Government Department of Employment and Workplace Relations ('the Department'); the Department's agents, including but not limited to any photographer, interviewer, creative agency or media organisation.  

At the end of this workshop you will be expected to complete a short feedback survey.