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EFP Core Online Workshop: Three Ways To Build a Strong Brand

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Event description

For a brand story to work, it must have a villain, a hero and tension. Learn the key structures of brand building in this fascinating webinar. 

Book now for our live Webinar: Three Ways to Build a Strong Brand, Thursday 23 March, 12pm AEDT.  

Whether it’s on cave walls, papyrus reeds, stone tablets or in short 140-character messages, for thousands of years people have communicated through stories. 

Stories are a powerful tool that helps us organise information and know our world. 

Storytelling is intrinsic to brand building. 

The reason why the best of today’s brands grow exponentially is because they excel at storytelling. 

In a world where customer behaviours are changing fast, the fundamentals of storytelling remain constant. 

There is a structural formula for brand story communication. 

Learn how to meet your audience and their villain - through storytelling. 

Find out exactly why your brand is not the hero in their story. 

Key take-outs:

1. How stories build brands 

2. The structure of brand storytelling 

3. How to activate your brand with storytelling 


Trudy Johnston, Director, Vim + Zest 

University Lecturer (Masters) and Branding specialist: 29 years continuous leadership in branding, Personal Branding, Senior PR and Communications. Elements of Byron, Sydney Symphony, Museum of Contemporary Art, the Sydney2000 Olympics and many more. 

12.00pm start  ꟾ  1.30pm finish

The Entrepreneurship Facilitator Services is an initiative of the Australian Government. The program aims to promote opportunities in self-employment and support business through assistance in starting, surviving and growing your business. Sourdough Business Pathways is one of 23 Entrepreneurship Providers across Australia supporting anyone wanting to start their own business or who already run a micro-business.

These sessions are free for eligible clients who are starting a business or who run a micro business (with less than 4 staff). Sourdough Business Pathways are the Entrepreneurship Facilitator for the Region of Richmond-Tweed (Tweed Heads) providing workshops, mentoring, networking opportunities and one-to-one facilitator sessions across the Byron Bay and Tweed regions. Our support extends as far north as Tweed Heads and south to Lennox Head and Bangalow.


In collaboration with our Entrepreneurship Facilitator Program and Workforce Australia.

By attending this workshop you give consent to being photographed, filmed and recorded in any medium by any of the staff of the Australian Government Department of Employment and Workplace Relations ('the Department'); the Department's agents, including but not limited to any photographer, interviewer, creative agency or media organisation.  

At the end of this workshop you will be expected to complete a short feedback survey.  

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