Electra Business After Five - 15th May 2025

Destination Horowhenua!

This month we are partnering with Horowhenua District Council to share what's shaping Horowhenua’s future in tourism.  

Join us for an inspiring evening of connection and insights as we dive into the exciting journey of HorowhenuaNZ — and the bright future ahead for sustainable tourism in our district.

Hear from tourism strategist Brad Rowe, an experienced industry leader who has worked with regional tourism organisations and national events across New Zealand. Drawing on his entrepreneurial journey and global case studies, Brad will share real-world strategies to help businesses create unforgettable visitor experiences and drive long-term success. His dynamic, practical approach promises to leave you not just informed — but inspired to take action.

You'll also hear from Dave Hockly, Director of the Digital Marketing Agency DataStory. Dave and his expert team specialise in turning data into real business growth, offering hands-on support in strategy, analytics, paid media, SEO, CRO, and automation. DataStory partners with leading organisations across Aotearoa and Australia — including HorowhenuaNZ, Destination Queenstown, Cardrona Skifields, NZ Trade & Enterprise, Ministry for Social Development, Flick Electric, and Curious AF — helping them leverage insights and innovation to achieve outstanding results.

Horowhenua District Council unveiled the refreshed HorowhenuaNZ brand in 2022, complete with a new tourism website, visitor guide, vibrant signage, and a dynamic, always-on digital marketing strategy. Since then, momentum has only grown. In 2024, Council further cemented its commitment by funding Destination Management — recognising the incredible potential for tourism to drive sustainable growth across our community. Today, HorowhenuaNZ attracts over 8,000 online visitors each month, inspiring travellers to discover experiences rooted in our natural beauty, cultural heritage, and community spirit. 

"At the BA5, we’ll spark inspiration across the full business ecosystem showing how all sectors contribute to a thriving visitor economy. From local food producers to retailers and service providers, everyone has a role to play in shaping the Horowhenua story. Our talks are crafted to energise the room and showcase the real potential of destination development done right".

If you’re passionate about the future of Horowhenua, this is a conversation you won’t want to miss.

Date: Thursday 15th May 2025 5.30-7pm
📍 Location: Te Takeretanga o Kura-hau-pō