ECD Emotional Stakeholder Strategy Certification Programme (Singapore) 27.1.27
Beyond Managing Stakeholders: Build Relationships That Matter in 2027
Stakeholder engagement often focuses on identifying interests, managing expectations, communicating information and securing buy-in.
But knowing what stakeholders think is not the same as understanding how they feel.
Whether you're working with customers, partners, funders, employees or communities, their experiences influence the trust they place in you, their willingness to collaborate and the strength of your relationships.
Effective stakeholder engagement goes beyond managing relationships. It involves understanding and shaping the experiences that make those relationships work.
The Emotional Culture Deck (ECD) offers a research-informed, practical approach to exploring these emotional dynamics and turning insights into more meaningful stakeholder engagement.
Through this experiential certification programme, you'll learn to design emotionally informed stakeholder experiences, strengthen partnerships and connect internal organisational culture with the experiences you create for others.
What You'll Learn
Design Stakeholder Relationships: Use the ECD Stakeholder Relationship and Journey Canvases to explore emotional expectations and experiences.
Connect Employee and Stakeholder Experiences: Understand how internal culture influences external relationships using the Emotion Values Design Canvas and EX/CX Design Map.
Build Human-Centred Partnerships: Use the Partnership Canvas to co-create shared expectations, strengthen trust and navigate tensions.
Reflect & Review: Apply stakeholder check-ins and review practices to translate insights into meaningful action.
Who Should Attend?
Leaders, project and change managers,
Customer experience and communications professionals,
HR and OD practitioners, community engagement specialists,
NGO leaders,
coaches and facilitators
and all others who work with stakeholders, partners or customers.
What is Included in the Course?
EECD Stakeholder Toolkit: Seven practical resources, including relationship and journey canvases, partnership tools, an EX/CX Design Map, conversation guide and handbook.
Your own Emotional Culture Deck for facilitating individual and group conversations.
ECD Emotional Stakeholder Practitioner Certificate and digital badge.
Practical application activities to develop confidence using the tools.
Post-course group coaching session to support implementation.
Continued learning through the Elephant Rider Community, with 180 day access.
Learn to engage stakeholders not only through what you communicate, but through the experiences you create together..
About Your Facilitator
Mary Chieu-Kwuan Loh, Founder of Strengths for LYF, is a Certified Emotional Culture Deck Consultant and Partner, Gallup-Certified CliftonStrengths Coach and ICF Associate Certified Coach.
Her work focuses on leadership, organisational culture and strengthening the relationships that enable people and organisations to work effectively together.
To date, she has trained and certified more than 30 practitioners and continues to advocate for better emotional cultures in work and at home.
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