Events 101: how to pick, plan & promote experiences for business growth

Did you know more than half of Australians plan to attend more events this year? And 75% plan to spend more in the process!

It's no surprise more and more people are becoming more curious about dipping their toes in agritourism! Whether it’s a farm tour, workshop, market, a Zoom chat over beers or full blown launch party, events and face-to-face experiences leave a lasting impression. They can generate income, let you really connect with your community, better learn your customers’ preferences,  sell or showcase your product, give you something newsworthy to get into local media, gather lots of photos and content to use in future marketing, and more. 

No matter your business or budget, you can use events to boost awareness, sales and loyalty. Discover a bunch of options and get ideas, tips and confidence in this workshop presented by marketer Jessi Horder from Elephant Pigeon Communication (funded thanks to the Foundation for Rural and Regional Renewal)

We'll cover:

• How events can help your marketing and business growth 
• Lots of different types of events, and how to decide which are right for your goals, budget and resources
• The pros and cons of hosting your own vs joining someone else’s
• Event planning checklists
• How to set up a great ticketing page
• Building a marketing plan to spread the word
• How to get the most long term benefit from your event

What to bring:

• A laptop or paper for making notes
• Your marketing questions (on events or otherwise!)

Morning tea and workbook covered in ticket price - please provide dietary requirements when registering!

About your host

With an extensive background in marketing for hospitality, tourism and agriculture, Jessi founded Elephant Pigeon Communication in 2019, providing marketing and PR services for farm-to-table businesses who want to grow their customer base and community.  Throughout her career she's planned and promoted many an event, from parties to panel discussions, cooking classes to markets, even government education days - selling out many in the process. She's a big believer in connection, clarity, a little craft beer, and that magic happens when people get connected with where their food comes from.  Elephant Pigeon Communication can help with your PR, social media and community networking, with packages ranging from strategy only (so you can DIY), to strategy and coaching (support while you DIY), to done-for-you (where Elephant Pigeon take it off your plate so you can focus on what you do best).