Expanding your donor community: Engaging women

Series description: In uncertain times, diversifying your donor base is more important than ever. In this discussion series, we’ll get granular about how to expand your donor community authentically and sustainably. We’ll explore what it takes to supercharge revenue growth and, simultaneously, forge deep connections between your mission and your community—to achieve lasting impact.

Our 2025 event series will explore:

• How to authentically connect with new donor communities 

• How to steward new relationships for long-term connection

• How to set your team up for successful relationship management 

Session description: Women increasingly drive decision-making in philanthropy—a trend that will only accelerate as wealth transfers between generations. Studies have also shown that women give and engage differently—meaning that building and sustaining a donor community looks differently than it did in the past. While change can be challenging, organizations that are shifting their donor engagement model to better reach, learn about, and deepen relationships with women donors have seen tremendous new revenue growth—and opportunities for impact.

In this session, we will explore: 

• Trends in women’s role in philanthropy

• How women give and engage differently—and what that means for how we fundraise

• Strategies for growing revenue through more effective engagement of women donors

• How to avoid common mistakes 

This event is offered in collaboration with the George H. Heyman, Jr. Program for Philanthropy and Fundraising within the NYU SPS Center for Global Affairs.