Expert in your field - Public Relations short course
Event description
Want to get in the news?
Love more awareness to build your reputation?
Yes you can!
When you know how to share your expert knowledge with the right journalists, at the right time, you'll earn media attention, again and again.
Expert in your field is a PR short course that will kick start your presence in the media.
Over five weeks, I'll help you build your PR foundation so you can get your first interview or article published in the media.
Each one-hour session (via Zoom) will cover one key topic, examples to bring the topic to life, and time to discuss your own case.
16 Feb 2021 (Tue), 10-11am The power of earned media
What free media publicity can do for you.
23 Feb 2021 (Tue), 10-11am What makes news
How to find and develop your story hook.
2 March 2021 (Tue), 10-11am What media to target
Finding the right journalists who report for your target audience.
9 March 2021 (Tue), 10-11am How to pitch to the media
How to reach out to journalists and nurture your media relationships.
16 March 2021 (Tue), 10-11am How to get published
What content to produce and pitch.
This final session includes two expert speakers, Matthew Galea and Stacy Farrell, who will share their knowledge on content writing and marketing strategy.
Testimonial from a recent grad
“Always kind with her feedback and generous with the examples she provides, Ping knows what is newsworthy, and how to be relevant to specific publications and editor’s niches. She always takes the time to listen for a compelling story and is clear on finding the right time to get published. This led to my being published in Bendigo Monthly, guest blogs for Inspired Adventures ‘Adventurist’ publication and Balance The Grind, and even winning a brand pitching competition with Olympus.”
Bianca Drieberg
Mobile Travel Advisor
Active travel, adventure & groups specialist