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Export Capability Building Workshop – South East Tablelands, 25 July 2024 (8:00am - 11:00am)

Price FREE Get Tickets

Event description

Investment NSW invites businesses from across the South East Tablelands to join an Introduction to Export workshop being held in Goulburn, NSW.

This NSW Export Capability Building workshop is aimed at businesses seeking to initiate export activities, or export-ready businesses looking to consolidate their knowledge and maximise long-term export gains.

This introduction to exporting workshop is aimed to increase your business' export-readiness. The workshop will also include a number of informative discussions on topical issues for exporters, including export fundamentals and reviewing your business capacity and capability for exporting.

The workshop is brought to you by Investment NSW, Goulburn Mulwaree Council and Community Bank BDCU with support from the Export Council of Australia.

The workshop will address the following topics to enhance participant export knowledge and capability:

  • Is going global right for your business?
  • Broader international trade themes and what these mean for exporters.
  • Reviewing your business capacity and capability.
  • Identifying your market (market research).
  • The importance of having an export plan.
  • Getting your value proposition right and protecting your intellectual property.
  • Discovering sales channel opportunities (Ecommerce).
  • Freight, logistics and pricing.
  • Accessing finance and getting paid.

The workshop will also include a session with an exporting case study and number of informative discussions on topical issues for exporters, including export fundamentals and reviewing your business capacity and capability for exporting.

About the Facilitator: Rory Mcalester, Senior Export Adviser, Investment NSW

Rory McAlester, a Senior Export Adviser at Investment NSW, delivers government services for exporters across South East NSW and is part of Austrade’s TradeStart network. Rory brings the combined resources of both Investment NSW and Austrade to assist Australian businesses across diverse sectors achieve their international goals. With 25 years of global experience, he has lived in various countries and worked in multiple sectors, including International Trade, Tourism, Education and Government. Rory holds a BA Hons in Japanese Studies and a Diploma in International Business. You can reach him via email at

About the Speaker: Dianne Tipping - Chair, Export Council of Australia 

Dianne has enjoyed a long and varied career in international trade promotion and facilitation. Dianne has been Chair of the Export Council of Australia for 8 years. She is a commercially astute senior leader with a proven track record within the trade community. With over 40 years’ experience and a background in both the business ownership and project management of greenfield projects is helping guide the growth of Australian trade by serving on several Boards and sharing critical knowledge and insights.

Who should attend?

  • NSW businesses with products and services for export.
  • Aspiring and new exporters.
  • Existing exporters looking for a refresher.

Please REGISTER using this Humanitix page.

The workshop is FREE and will commence at 08:00am. A light breakfast will be available from 07:30am.

Location: The Collective Impact, Goulburn NSW 2580

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