Extension Micro-Course | Adoption Curve & Stages of Attitudinal Change

Where do farmer’s sit on the adoption curve? Before farmers adopt a new tool or technology on-farm they must go through the Stages of Attitudinal Change. This webinar will look at these stages, and what you can do in your extension project to support this process.

Topics we will talk about include: 

• What is the adoption curve? 
• How can the adoption curve be used to create change 
• Understanding the stages of attitudinal change and how to recognise them 
• Learning which extension activities are most effective in each stage