The Extreme Ownership Mindset for Communication Leaders

Lead from the inside out – the ownership mindset for communication leaders

The most credible advocates for ownership, accountability and courageous communication are communication professionals who live those values themselves. They are experts at coaching others on clarity, accountability and authentic leadership — yet many of us operate inside our own blind spots, defaulting to victim thinking when we feel overlooked, under-resourced or misunderstood.

This trainer-led half-day workshop changes that. Drawing on the principles of Extreme Ownership and a Day One mindset, it gives you practical frameworks to shift from automatic reaction to intentional choice — in your relationships, your communication and your leadership impact. No prior knowledge of Extreme Ownership is required. Come as you are.

What to expect:

• Recognise the difference between a Victim mindset and a Responsible (Extreme Ownership) mindset — and catch yourself in the moment

• Identify your own Maintenance Cycles: the beliefs, past experiences and automatic reactions keeping you stuck

• Distinguish facts from beliefs — and make clearer, more grounded leadership decisions

• Use the Missing Conversations framework to surface what is really driving conflict or disconnection

• Apply the 'I Choose To' shift to move from reactive behaviour to intentional, accountable action

• Understand the real payoffs and prices of both the Victim and the Responsible orientation

• Commit to a specific leadership action that can create breakthrough results — starting now

Who should attend:

• In-house communication professionals seeking to strengthen their leadership presence

• PR, corporate affairs and internal communications practitioners

• Communications team leads and managers responsible for team culture and performance

• Professionals preparing for SCMP / CMP certification who want to deepen their leadership edge

• Anyone in communications who has ever felt stuck, unheard or reactive — and wants to change thaty

Career Level: Strategic Advisor, Business Leader

GCCC certification professional development

• Planning to apply for CMP or SCMP certification? This course provides 3 qualifying training hours, which can be counted towards the professional development requirements for your certification application (completed within the two years before you apply).

• Already CMP or SCMP certified? This course is eligible for 3 continuing professional development (CPD) points towards maintaining your certification.

Course outline:

Setting the Stage

• Purpose, roles, working arrangements and learning outcomes

The Maintenance Cycle

• How beliefs, past experience and automatic reactions create the illusion of Control — and keep us stuck

Fact vs Belief

• Separating the observable from the stories we construct — with a hands-on activity

Missing Conversations

• Naming the inner context that drives conflict, avoidance and misalignment

Victim vs Responsible

• The core choice: payoffs, prices and the path to Extreme Ownership

Commit and Close

• Personal commitment card, reflection and Q&A

Participants will receive:

• My Responsible Commitment Card (take-home)

• Workshop frameworks and reflection tools

• Peer discussion and group debrief throughout

• Certificate of attendance
  

About your facilitator

Anshuman Kumar

Board Member, IABC Asia Pacific; Chief Strategy Officer, SeedlingLabs; India Partner, The Coach Partnership; IABC Asia Pacific Academy Partner

Anshuman Kumar is a global marketing and communications leader with over 25 years' experience in brand transformation and strategic growth across the technology sector. As Chief Strategy Officer at SeedlingLabs, he bridges AI-native product development with human-centric innovation.

Previously at Intuit, he led a brand and communications transformation that earned the company the #1 'Best Company to Work For' ranking in India — later featured as a Harvard Business Review case study. Anshuman serves on the IABC Asia Pacific Board as Governance Director and Executive Committee member, and is India Partner for The Coach Partnership (Singapore).