Eyeball-Grabbing Digital Fundraising Copy
Event description
If you want fundraising copy that moves donors to give, you must grab their eyeballs first - and keep them reading your appeals and messages! With limited attention spans online, this session covers how to write compelling copy for digital spaces.
This session covers:
- My top tricks for attention-grabbing online copy and how to optimise copy for every part of a digital communication - from subject line to postscript with templates you can swipe.
- How to give donors what they want and need so they love hearing from you and don't delay hitting that DONATE button - with my cheatsheet checklist.
- How to make online reading patterns work for you instead of against you.
- Lots of real-world examples - applying principles across your fundraising appeal emails and the all-important landing page.
This session is great for charity staff who want to lift their digital copywriting game - and write stuff for donors that they want to read.
Presenter Profile
JUNE STEWARD
June is a fundraising consultant and copywriter at June’s Fundraising
Letter. She helps non-profits raise millions of dollars in individual
giving and each year writes hundreds of thousands of words in charity
stories and donor love. Her consultancy specialises in charity direct
marketing, fundraising strategy and training.