Eyeball-Grabbing Digital Fundraising Copy (July 2024)

If you want fundraising copy that moves donors to give, you must grab their eyeballs first - and keep them reading your appeals and messages! With limited attention spans online, this session covers how to write compelling copy for digital spaces.

This session covers:

• My top tricks for attention-grabbing online copy and how to optimise copy for every part of a digital communication - from subject line to postscript with templates you can swipe.
• How to give donors what they want and need so they love hearing from you and don't delay hitting that DONATE button - with my cheatsheet checklist.
• How to make online reading patterns work for you instead of against you.
• Lots of real-world examples - applying principles across your fundraising appeal emails and the all-important landing page.

This session is great for charity staff who want to lift their digital copywriting game - and write stuff for donors that they want to read.

Full participation in Eyeball-Grabbing Digital Fundraising Copy is applicable for 2 points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.

Presenter Profile

JUNE STEWARD

June is a fundraising consultant and copywriter at June’s Fundraising Letter. She helps non-profits raise millions of dollars in individual giving and each year writes hundreds of thousands of words in charity stories and donor love. Her consultancy specialises in charity direct marketing, fundraising strategy and training.