Eyeball-Grabbing Email Fundraising Copy (Feb2025)

If you want fundraising copy that moves donors to give, you must grab their eyeballs first - and keep them reading your appeals and messages! With limited attention spans online, this session covers how to write compelling email copy that catches attention in inboxes.

This session covers:

• My top tricks for attention-grabbing email copy and how to optimise copy for every part of your email - from subject line to postscript with templates you can swipe.
• How to give donors what they want and need so they love hearing from you and don't delay hitting that DONATE button - with my cheatsheet checklist.
• How to make online reading patterns work for you instead of against you.
• Lots of real-world examples - applying principles across your fundraising appeal emails.

This session is great for charity staff who want to lift their email copywriting game - and write stuff for donors that they want to read.

Full participation in Eyeball-Grabbing Email Fundraising Copy is applicable for 2 points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.

Presenter Profile

JUNE STEWARD

June is a fundraising consultant and copywriter at June’s Fundraising Letter. She helps non-profits raise millions of dollars in individual giving and each year writes hundreds of thousands of words in charity stories and donor love. Her consultancy specialises in charity direct marketing, fundraising strategy and training.