In today’s rapidly evolving marketing landscape, business leaders are bombarded with choices and promises: AI tools to 10x your growth, viral posts for overnight success, or ad spend that magically converts. But the truth is, these “quick fixes” rarely deliver sustainable results.

In this session, Naomi Porter cuts through the hype to reveal what really drives ROI in 2025. Including

• Why tactics without strategy waste money.
• The timeless marketing principles that fuel successful businesses.
• How to put customers, not platforms, at the centre of your marketing.

Expect a refreshing mix of myth-busting insights, real-world examples, and actionable takeaways you can apply to your business.

Naomi Porter is the founder of Spread the Word Marketing Group and a marketing strategist with more than 30 years’ experience across global, national, and regional markets. She has worked with industries from education and health to government and creative businesses, helping leaders generate over $1 billion in revenue through smart, customer-first strategies. Known for her straight-talking, approach, Naomi simplifies marketing, sharpens messaging, and helps business owners and executives get more clients, more profits, and more freedom.

Once again, this will be a most informative, not-to-be-missed lunch providing you with both personal & professional development your business and some great networking and we look forward to seeing you there.

F4BG Networking Luncheon September 2025 - Marketing in 2025: Naomi Porter presents "Debunk the Myths, Get the Truth | What really drives ROI" (spoiler: it’s not AI or spending more on social media)

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F4BG Member ticket

F4BG Non-Member (Visitor) ticket