Women-Owned Takes Centre Stage.

This November, step inside the bold new world of F5 Collective - Australia’s first-ever Activation where capital meets commerce and women-owned brands are brought to life.

✨ Thursday, 13 November (Pop in any time from 9am - 5pm. Stay for 30mins or 3 hours!)

📍 Collins Street, Melbourne

🎟️ General Admission or VIP Experience to meet the F5 Team (details below)

A Retail Experience Like Nothing Else.

This isn’t shopping as usual. This is storytelling, design, and innovation converging to spotlight the next breakout women-owned brands. Every brand has a story. Every detail is intentional. Every moment is built to be felt.

What Awaits You

A Sensory-Driven Journey

Step into fully immersive brand worlds where commerce engages all the senses. Every space is curated, memorable, and designed to connect you with the founder behind the brand.

Digital Meets Physical Shopping

A world first: discover, scan, and purchase straight from each brand’s display via QR-to-shop connecting physical inspiration to digital convenience through the F5 Marketplace.

A First Look at a Bold New Model

Be among the first to see F5 Collective’s revolutionary ecosystem built by women, for women where capital meets commerce in a structure designed to scale women-owned brands on their terms.

VIP Experience - Meet the F5 Team + Sip, Savour & Indulge

Go for the VIP ticket and fuel your experience with speedy access to the activation, coffee from our curated cart, and a signature F5 x Madeleine de Proust - cult Melbourne madeleines.

This ticket also gives you access to the F5 Lounge (upstairs) enabling you to sit, savour and connect with the F5 Collective global team.

Why Shopping Women-Owned Is a Power Move

We believe real change happens everyday at the checkout in the quiet power of choice.

When you shop women-owned, you’re not just buying a product. You’re funding ambition. You’re backing a movement. You’re part of rewriting the economy.

Reserve your spot now.

F5 Collective presents La Femme

Choose your tickets

VIP Ticket to La Femme + F5 Lounge + F5 x Madeleine de Proust & Coffee ticket

General Admission - Last Drop ticket

SOLD OUT - General Admission to La Femme ticket

SOLD OUT - Launch Pricing - VIP Ticket to La Femme + F5 Lounge + F5 x Madeleine de Proust & Coffee ticket