Facebook is Changing: Will Your Customers Still Find You?- Held Online for Pilbara

Facebook is rapidly changing from a social media platform into an AI-driven discovery engine and it is less likely to show your posts to your Followers.

Facebook is changing the way it decides what people see. Having hundreds or even thousands of followers no longer means those people will see your posts, and simply sharing your business posts into local Facebook Groups may not give you the visibility it once did.

In this practical workshop, discover what has changed, why your posts may be reaching fewer people, and what you need to do differently to keep your business visible, reach new customers and make Facebook work for you in 2026.

Learn how local businesses can prepare for the future of Facebook by creating content that builds trust, increases visibility, and connects with the right audience in an AI-powered world.

Main Topics Covered:

- Social Media basics: Understand why Facebook must change

- What is going to change and what does that mean for Small Businesses

- How to keep your business visible in Facebook in the future

- The new Facebook tools you can use to optimise your Facebook campaigns

Suitable for: This workshop is for any small business that has a Facebook page and relies on this page to attract or retain customers.

Note: Maximum of 2 bookings per business.

Presenter: Jerry Hoekman, Business Advisor from IPS Management Consultants.

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IPS Management Consultants is a provider of SBDC Regional services in the South West, Peel, Mid West/Gascoyne, Pilbara and Wheatbelt regions.

This SBDC Regional workshop is funded by the State Government through the Small Business Development Corporation.