How your charity can stand out from the digital crowd

In the current landscape, charities are focusing and relying on digital like never before.

With that shift in focus, we face new challenges of how to find (and communicate) our point of difference to build a compelling case for support, create a unique campaign idea or develop an event concept that will capture the hearts and minds of supporters to improve acquisition and increase loyalty and lifetime value.

This session will feature lots of real-life examples to illustrate a range of techniques to help you stand out in the crowded digital landscape to increase support for your cause.

You’ll learn how to:

• identify and leverage your organisational assets (you do have them!)
• create an idea or concept people can belong to
• enhance engagement across touchpoints
• improve results and increase ROI across all channels and activities

Join us on Tuesday 30 November from 11.00am to 12.00pm (AEDT - Sydney).

Meet the Presenter

Luke Edwards, Founder & Director, Elevate Fundraising

Luke has more than 14 years’ experience in digital fundraising and is passionate about the use of digital marketing to achieve results. His agency Elevate Fundraising, works with charities to raise funds, inspire action and empower people to make a positive impact in the world.

Luke and his team have developed and implemented some of Australia’s most successful digital campaigns which include International Women’s Development Agency (IWDA) ‘Fight for Her Rights’, Wayside Chapel’s ‘Donate-a-Plate’ and Ronald McDonald House Charities ‘Be a Santa for Sick Kids’, and they were responsible for achieving a 30:1 ROI for the very first Facebook Challenge pilot in Australia for Canteen this year.

His team have achieved record results for events such as Million Paws Walk, The Bloody Long Walk, The May 50K, Dance for Sick Kids, Remember September and more. They have also created the concept, developed the
strategy and managed the execution for events such as Fred’s Big Run, Big Walk for Little Kids and One Foot Forward.

Luke also co-founded the ‘Great Cycle Challenge’ which has now raised $139 million for childhood cancer research in the past nine years.