Overview

Behind every successful business is a clear understanding of who your customers are, what they need, and how you can serve them in a way that genuinely solves their problems.

This interactive Masterclass, co-designed by Impact Business School and Authentic Selling, is for entrepreneurs, founders, and creatives who want to do more than just “find customers.” It’s for people who want to build real, human connections — and grow a business that creates positive outcomes for others.

We’ll take you on a journey from discovering your perfect customers and validating your business idea, through to learning the practical skills of B2B sales. You’ll walk away with clarity, confidence, and an action list to attract, engage, and retain customers who love what you do.

What You’ll Learn

● Pinpoint Your Perfect Customer: Identify distinct customer segments and understand their unique needs.

● Master Customer Discovery: Learn how to run insightful interviews and gather actionable feedback.

● Validate Your Ideas: Test your assumptions to ensure your solutions truly resonate.

● Find & Qualify Leads: Focus your efforts on the right businesses that are the best fit for you.

● Win Opportunities: Once you’ve got a great opportunity, know how to work it through to close out a successful outcome — for both you and the customer.

Who It’s For

Entrepreneurs and small business owners
Social enterprise founders
Consultants and creatives
Anyone building a venture who wants to connect authentically with customers, grow their business sustainably and create a positive impact.

Why Attend?

Because building a business isn’t about transactions — it’s about building relationships and solving real-world problems. When you know your customers deeply and sell with authenticity, you create outcomes that matter — for your customers, your business, and the communities you serve.

Join us to discover your perfect customers and learn how to sell with confidence for greater impact.

Meet the Instructors

Patricia Kaziro

As Director of Global Learning Solutions at Impact Business School, Patricia brings 15 years of experience in program design alongside her work as a speaker, educator, and community builder. Impact Business School is redefining leadership and business education. We help leaders and organisations innovate, achieve sustainable growth, and lead with purpose and integrity.

Based in Australia with a global reach, we are known for combining business excellence with social impact. Our projects include partnerships with organisations including Ku-ring-gai Council, Delve Underground, the Australian Tunnelling Society, Social Enterprise Australia, and Hub Australia—creating learning opportunities and solutions that lead to business innovation and community impact.

Nimmity Zappert

Nimmity Zappert is a globally experienced founder and sales leader with over 25 years of experience. She has led commercial strategy, regional operations, and high-performing teams in diverse markets across UK, Eastern Europe, the Middle East, Africa, Asia and Australia.

Her career spans senior roles in the tech and enterprise software sectors, where she managed multimillion-dollar P&Ls, scaled global teams, and consistently exceeded growth targets. Nimmity has a strong track record in building sales systems, leading market entry strategies, and navigating complex commercial environments across borders.

Questions or need help with your booking?

Contact our team: team@theimpactleague.com

Learn more: www.theimpactleague.com

We're proud to support small businesses in NSW via this collaboration with NSW Small Business Month.

From Connection to Conversion: A Masterclass in Customer Discovery & Authentic Selling

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