Simple but powerful solutions
Erika's presentation on building better connections with clients and potential clients was full of practical suggestions, fantastic advice and Erika's fabulous warmth and humour.
From contact to connection - mastering the art of customer delight
Online Event
Description
If you run a service-based business, you already know that winning the sale is only half the job - what happens next is what decides whether someone comes back, refers a friend, or drifts off to a competitor.
From Contact to Connection is a live, 45-minute online learning session (including Q&A) for small business owners across Australia who want to build genuine customer loyalty, without resorting to hustling on social media, gimmicks, or constant discounting.
You'll see how to:
Close the gap between what you promise and what you actually deliver
Create low-effort 'moments of care' that make customers feel genuinely seen
Personalise the customer experience using the data and tools you already have
Map your customer journey to find (and fix) hidden friction points
Build simple systems that keep customers coming back, without more hours in your day
This session is built for service-based small business owners - advisers, consultants, practitioners, tradespeople, creatives and everyone in between - who want practical, low-cost ways to lift their customer experience and build real loyalty in a crowded market.
EVENT DETAILS
Date: Thursday 29th October
Time: 12-12.45pm AEDT
Format: Live online workshop, 35 minutes + 10 minutes live Q&A
Price: $55 (incl. GST)
Grab your ticket now - spots are limited to keep the Q&A genuinely useful.
Note: Please ensure you are available for the live session as a recording will not be distributed.
Lineup
Erika McInerney (MMktg + CPM)
Erika McInerney is a marketing and customer experience strategist based in Gippsland, Victoria. With 30 years of industry experience, Erika helps small business owners build strategy, clarity and loyalty into their customer experience - without resorting to hustle-driven growth tactics. She works closely with businesses and service-based organisations, translating practical, research-backed frameworks into simple steps you can put into action immediately.
Testimonials
Practical and inspiring
She got me really thinking about the gaps in my business and customer experience - the gaps you don't even realise are there.
What’s needed now and into the future
I appreciate the wealth of knowledge that was distilled into an hour’s presentation - no mean feat.
Highly recommend
Affable, articulate and made it all feel doable.
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