From Goodwill to Growth: Why Every Business Needs a Social Purpose Partner
Event description
About the Masterclass
Every successful business understands the importance of customers, cash flow, and strategy. But many resilient and trusted businesses also understand the power of aligning with a social purpose partner.
In this 60-minute Masterclass with Patricia Kaziro, Founder and CEO of Impact Business School, you’ll learn how partnering with a charity can strengthen your brand, attract loyal customers, boost employee engagement, and unlock new opportunities for growth—all while contributing to positive social outcomes.
This session will provide a clear business case for embedding charitable partnerships into your business strategy.
What You’ll Learn
By the end of this Masterclass, you will be able to:
Make the Business Case: Understand why partnering with a charity is not just “doing good,” but a strategic growth driver for modern businesses.
Explore Partnership Models: Discover different ways to collaborate with charities—from donations and volunteering to in-kind support and co-branded campaigns.
Engage Employees & Customers: Learn how charitable alignment builds staff loyalty, reduces turnover, and creates stronger customer relationships.
Identify the Right Fit: Find out how to choose a charity that aligns with your brand values, vision, and long-term goals.
Measure & Communicate Impact: Gain tools to set KPIs, track results, and share your impact with customers, investors, and the wider community.
See It in Action: Hear inspiring examples such as how Who Gives A Crap donated over $11 million to sanitation charities, and how Little Ripples Wine provides clean drinking water for every bottle sold—examples of how purpose fuels profit and brand loyalty.
Who is This Masterclass For?
This Masterclass is ideal for:
Business Owners and Entrepreneurs: Looking to strengthen your brand’s social purpose and shared value in the community.
Leaders of Growing Companies: Wanting to attract and retain top talent by embedding social purpose initiatives.
Purpose-Driven Professionals in Business: Ready to align your organisation’s strategy with its values and create measurable social impact.
About Patricia Kaziro
Patricia Kaziro is the Founder and CEO of Impact Business School. With over 15 years as an Executive Coach and Learning Designer, she guides leaders and entrepreneurs to build businesses that drive commercial success with high performing teams and a positive social impact.
About Impact Business School
Impact Business School is a premier global learning institution that empowers business leaders, athletes and professionals through skills development and education.
We are known for business excellence and integrating leadership development with social impact and sustainability principles. Our world-class programs equip leaders with the strategy, tools, resilience, and network to tackle complex challenges through business.
Learn more: www.theimpactleague.com
Register Today
Secure your place and learn how to partner with a charity to drive growth, strengthen culture, and make your business a force for good.
Got a question? Our friendly team is here to help.
📧 Email us at: team@theimpactleague.com
Tickets for good, not greed Humanitix dedicates 100% of profits from booking fees to charity
