Marketing for Architects: From Project to Publication

Registration is required. Active AIA member number required to complete registration. Type your member number into the discount code field. The Zoom meeting link will be emailed 1 day before the event to the email address used to complete RSVP. RSVP window closes 1 hour prior to the start of the event.

Marketing for Architects Session 1:

From Project to Publication

How architecture firms get their work featured

Great projects don’t automatically become great stories, and great stories don’t always get published.

In this panel discussion, editors, storytellers, and creative directors pull back the curtain on how architecture projects make their way into media and industry publications. You’ll hear directly from those who shape the narratives architects rely on to build visibility and credibility.

The conversation will explore what makes a project compelling beyond its design, how and when to pitch your work, and what materials truly matter, from photography to storytelling. Panelists will also share what catches their attention, what gets ignored, and how architects can build lasting relationships with media professionals.

Designed for architects across all firm sizes and project types, this session offers a rare, behind-the-scenes look at how to move your work from completion to coverage, and why it matters.

Panelists (bios below):

• Vanessa Kauffman Zimmerly, Editor, Modern In Denver 

• Catie Cheshire, Reporter, Commercial Real Estate, Denver Business Journal

• Bryant Palmer, Founder + Chief Storyteller, Oh Hey Creative 

• Parker, Founder & Creative Director, Developing Denver

Moderated by:

• Jon Bell, Communications & Creative Director, AIA Colorado 

WHEN: Wednesday, June 17, Noon - 1pm MST

WHERE: Zoom (linked emailed prior to event)

EDUCATION: Submitted for 1 LU.

Marketing for Architects

Architecture firms are doing incredible work, but too often, that work goes unseen, unshared, or under leveraged.

This three-part series is designed to help architects build visibility, win better projects, and define a clear, compelling identity in a competitive marketplace. Through candid conversations with editors, marketers, clients, and firm leaders, each session explores a critical piece of the marketing ecosystem, from getting published, to securing work, to building a brand that lasts.

Whether you’re part of a large firm or a growing practice, this series offers practical insight into how to position your work, tell stronger stories, and create meaningful connections that drive opportunity.

Bios:

Vanessa Kauffman Zimmerly:

Vanessa Kauffman Zimmerly is the editor of Modern In Denver magazine, an award-winning publication that covers architecture, design, and contemporary art in Denver and the surrounding Rocky Mountain West. She formerly served as the regional editor of the contemporary arts journal Art Practical and was an editorial member of Kelsey Street Press, both in the San Francisco Bay Area. Vanessa has a fine art background and holds a BFA in printmaking and an MA in visual + critical studies. She lives with her daughter in Denver, Colorado.

Catie Cheshire:

Catie Cheshire covers real estate for the Denver Business Journal. Cheshire joined the DBJ in 2025 after four years at local alt-weekly Denver Westword, where she covered real estate, local business, housing, Denver City Council, sports business and the environment. She has a master's degree from the Walter Cronkite School of Journalism and Mass Communication at Arizona State and a bachelor’s degree from Regis University.

Bryant Palmer:

Bryant is the founder and chief storyteller of Oh Hey Creative, a strategic PR and content marketing agency that supports arts organizations, F&B operators, and real estate businesses. He moved to Denver from New York City in 2015 to help open Stanley Marketplace. He launched Oh Hey based on his work there, and has since partnered with dozens of businesses and brands across Colorado and beyond, including Denver Architecture Foundation, One River North, and Edgewater Public Market. Bryant holds degrees from Vanderbilt University and Columbia University. He’s the vice president of the board of directors of EatDenver, and serves on the boards of RiNo Art District and Seriesfest, too. He lives with his husband in Congress Park.

Parker:

Parker is the Founder & Creative Director of Developing Denver, a local media platform focused on covering development, construction, infrastructure, business openings, and urban growth across the Denver metro area. Through a combination of social media storytelling, on-site reporting, and in-depth project coverage, Parker has built one of the region’s fastest-growing independent development news platforms, generating millions of views while helping connect the public with the projects shaping the future of Denver.

With a background rooted in creative media, digital storytelling, and construction-focused reporting, Parker looks to bridges the gap between industry professionals and the broader community by making complex development topics more accessible and engaging. His coverage spans everything from major mixed-use developments and transit projects to restaurant openings, adaptive reuse, housing, and public infrastructure.

In addition to leading Developing Denver’s editorial direction, Parker is actively building new tools and platforms focused on project tracking, permit analysis, and the future of development-focused media and technology.

Registration is required. RSVP window closes 1 hour prior to the start of the event.

Active AIA member number required to complete registration. Type your member number into the discount code field.

AIA Colorado Allied Members: use the same email address for RSVP that is listed in the Allied Member Directory and type Allied2026 in the member number field.

AIAS students: use your .edu email address to register and type AIAS into the member number field.

The Zoom meeting link will be emailed 1 day before the event from an AIA Colorado staff member to the email address used to complete RSVP.