This Foundational Technical Assistance (FTA) Workshop is designed for Maui County businesses, entrepreneurs, cultural practitioners, nonprofits, stewardship organizations, and community initiatives interested in better understanding and engaging with Hawaiʻi’s visitor industry.

Content of the workshop's two days complement one another, but participants may register for either day individually or attend both.

Day 1: Finding Your Place in Hawaiʻi’s Visitor Industry

Understanding Hawaiʻi’s Visitor Industry, Visitors & Opportunities

Learn how Hawaiʻi’s visitor industry works, where opportunities exist, who Hawaiʻi’s visitors are, and what influences their choices. Through practical activities and insights from industry professionals, you’ll identify the visitors who are the right fit for what you offer and strengthen how you reach and communicate with them.

Day 2: Creating Visitor Products, Experiences & Opportunities

Designing Things Visitors Want While Staying Rooted in Place, Community & Culture

Explore how to develop or strengthen visitor-facing products and experiences that advance your goals while remaining rooted in Hawaiʻi as a place, community, and culture. Work through practical considerations including product and experience design, pricing and viability, and visitor engagement.

FTA is part of HTA’s Technical Assistance & Capacity Building (TACB) programs, supporting the development of a more regenerative visitor industry by strengthening local businesses and nonprofits, fostering meaningful visitor experiences, and helping ensure tourism creates greater value for Hawaiʻi’s people, places, and culture.

Foundational Technical Assistance Workshop: Maui County

Choose your tickets

Two-Day Ticket (October 30 & 31) ticket

Day 1 Ticket (October 30) ticket

Day 2 Ticket (October 31) ticket