Fundraisers helping fundraisers - A deep-dive into ACF's record-breaking 2025 Tax Appeal

Lost in the depths of Appeal planning and hunting for inspiration?

We see you.

In the latest instalment of our 'Fundraisers helping Fundraisers' webinar series, FED's Molly Debenham will sit down for a Q&A session with Elise Williams, Individual Giving Specialist from Australian Conservation Foundation, to talk tactics on their super successful 2025 Tax Appeal.

Together they'll unpack key insights on what made ACF's latest Tax Appeal record-breaking, while letting you in on how they overcame a few unexpected curve balls thrown in along the way.

Join us to learn:

• how taking a top-down approach was key to this campaign's success – and helped ACF's mid-value donor segment exceed target by a massive 32%

• why illustration served as such an invaluable tool for this campaign's creative; and

• how a simple invitation set off a groundswell of goodwill.

This lively conversation will be filled with real-life examples and practical advice from a renowned charity who smashed their 2025 Tax Appeal income targets.