GCCC Certification Learning Path – Lead

Lead: Drive business success with strategic communication leadership and strong business acumen.

Course description:

This one-day intensive course is designed for communication professionals aspiring to or currently in senior leadership roles. It offers an in-depth understanding of business strategy and its integration with communication strategy. Enhance your expertise in change management, negotiation, influencing, advanced strategic planning, budgeting, financial management, and coaching. The course equips you with the ability to measure and apply business acumen, secure stakeholder buy-in, and translate your learning into actionable strategic plans.

What to expect: 

• Gain insights into how communication strategy aligns with broader business objectives and master the strategic planning process using real-world examples.

• Develop advanced skills in research, analysis, budgeting, financial planning, and demonstrating ROI to effectively evaluate and enhance your strategy.

• Learn key techniques in change management, stakeholder engagement, influence, and coaching to successfully implement and sustain your strategy.

• Apply your knowledge through case studies, build a comprehensive strategy, and create a detailed rollout plan for successful implementation.

Who should attend:

This course is ideal for experienced communication professionals who hold senior roles and seek to deepen their understanding of strategic communication and business integration

Career level:

Strategic Advisor, Business Leader

About your facilitator

Sia Papageorgiou FRSA, FCSCE, SCMP 

Sia Papageorgiou is the co-founder of the Centre for Strategic Communication Excellence, a global professional development and insights organisation trusted by some of the world’s most influential brands, including Nokia, BHP and Unilever. One of the world’s most decorated communication leaders, with more than 60 awards for excellence and impact, Sia is recognised for lifting the standards of the profession worldwide. A driving force behind certification and capability development, she helps communication professionals validate their expertise, strengthen their influence and operate at a truly strategic level. Her mission is to equip professionals with the clarity, confidence and credentials to deliver meaningful outcomes and shape cultures where people and organisations thrive.