Melbourne - Gen Z and Sustainable Fashion

Event Overview:

Green marketing passionista Stephanie Deenmamode shares her insights into sustainable fashion, and how industry and community can tap into Gen Z priorities for positive environmental and social outcomes.

The CQUniversity Research Higher Degree student is gathering data on how Gen Z connects with sustainable brands, and how platforms like TikTok, DePop and other sharing apps are influencing young people’s purchasing habits.

She will presenter her findings, and her own experience, in the fun, fashion-forward and future-proofed session

About the Presenters:

Stephanie Deenmamode moved to Melbourne from Mauritius to study her Master of Marketing, and graduated in 2018. Working in boutique Melbourne media agency NueMedia, she’s also studying her Master of Research with CQU, and has more than a decade of experience running campaigns for world-renowned brands, both in-house and in agency.

Stephanie is passionate about green marketing and how the eco-aware spending of Gen Z can shape a more sustainable future.

The Festival of Change is part of CQUniversity's role driving social change, innovation, equity and inclusion as an Ashoka U Changemaker University, and Australia’s first social enterprise university certified by Social Traders.

For more Festival of Change events on campus and online, browse the full schedule here.