GEO for B2B SaaS: What's working now

GO for B2B SaaS: What’s working now

Public webinar

Every B2B company is starting to get leads through AI search, but most don't yet know where to start. There's a lot of hype and noise out there, so this 45-minute session cuts through it.

We'll cover how generative engine optimisation (GEO) differs from SEO, how to measure it, and which tactics are working right now. Dulan Perera (GM, Re-Leased) and Toby Cox (Founder, Geodde) share what they're seeing across ANZ's fastest-growing B2B SaaS companies.

You'll leave with:

• A way to discover what your customers are actually asking in AI search

• A clear view of what to believe, and what to be skeptical of, in GEO and AEO

• Ways to close the attribution gap and see what's working in AI search

Date: Thursday 10 December 2026

Time: 2:00pm - 2:45pm

Location: Zoom webinar

Event Type: Zoom

Cost: Free for members & non-Members