Global Conversation Series – Better Business: How the BCorp Movement is Remaking Business

Join Associate Professor Danielle Logue, in conversation with Professor Chris Marquis, Samuel C. Jonson Professor of Sustainable Global Enterprise, Cornell University.

In this CBSI Global Conversation Series event, we will discuss Professor Marquis’ new book “Better Business: How the BCorp Movement is Remaking Business” where he takes a comprehensive view of the value of B corporations and argues that a more resilient and sustainable capitalism should focus on environmental, social, and financial performance.

Founded by a group of friends who met at Stanford, B Corporations undergo a rigorous certification process, overseen by the B Lab, and commit to putting social benefits, the rights of workers, community impact, and environmental stewardship on equal footing with financial shareholders. Informed by over a decade of research and animated by interviews with the movement’s founders and leading figures, Marquis’s book explores the rapid growth of companies choosing to certify as B Corps, both in the United States and internationally, and explains why the future of B Corporations is vital for us all. More about Professor Marquis’ research and book can be found on the Cornell Website.

Join us for an introductory conversation, where we briefly discuss key insights from Professor Marquis’ work, followed by an open Q&A.

Presenters



Professor Chris Marquis is the Samuel C. Johnson Professor in Sustainable Global Enterprise and Professor of Management at the Cornell University Johnson College of Business. Marquis’ research focuses on social innovation and change, and how business can have a positive impact on society. His latest book, Better Business: How the B Corp Movement Is Remaking Capitalism, focuses on the potential for stakeholder governance models to reform capitalism.

Associate Professor Danielle Logue is an Associate Professor of Innovation, Entrepreneurship & Strategy at UTS Business School. She is the founder and Chair of the Investing in Impact (III) research network for academics and practitioners. Her latest book is “Theories of Social Innovation”, published by Edward Elgar, UK.

About the CBSI Global Conversations Series

The CBSI Global Conversations Series seeks to generate focussed discussions with experts across the globe, as we begin to develop ideas, plans and hopes for a post COVID-19 world.