Go broad or go niche: strategies for NZ’s early exporters

Join our tech experts and successful Kiwi exporters to explore the pros and cons of different go-to-market strategies – from aiming to reach as many customers as possible, to being hyper-focused on a niche target audience.

Why attend?

If you’ve ever been asked to define your customer or target market, you’ll know that the possibilities are endless. Do you go wide and try to reach as many people as possible? Or do you take a more niche approach and focus on one geographic market, sector or job type?

This NZTE Techweek25 webinar will help you understand the pros and cons of both go-to-market strategies. You’ll join successful New Zealand exporters who have taken one or both approaches, and get their advice, tips and lessons learnt along the way.

So, if you’re an early-stage tech or manufacturing businesses planning to target your first international market, this event is for you.

Format:

• Facilitated webinar with a panel of 3 speakers covering tech and manufacturing sectors
• Panel, 30 minutes
• Q&A, 15 minutes