GTM Strategy for Startups: From First Sale to Scalable Revenue

The playbook every founder needs to build a predictable revenue engine

Most startups fail not because they build bad products, but because they never figure out how to sell them consistently. Join HubSpot For Startups & Fishburners for an evening focused on the GTM strategies that separate successful startups from the 90% that struggle to find repeatable growth.

Whether you're a solo founder chasing your first paying customers or leading a team ready to scale, you'll leave with a clear roadmap for building sustainable revenue growth.

What You'll Walk Away With

1. The GTM Foundation

• How to identify and validate your true ideal customer profile

• Choosing the right sales motion for your market and stage

• Building messaging that actually converts prospects into customers

2. Revenue Acceleration

• Proven frameworks for shortening sales cycles and increasing deal sizes

• Modern tools and AI strategies that eliminate busywork and focus on selling

• Pricing approaches that maximize both conversion rates and customer lifetime value

3. Scaling Smart

• When and how to transition from founder-led sales to a repeatable system

• The metrics that matter for tracking GTM performance and making decisions

• Common scaling pitfalls and how to avoid expensive mistakes

Evening Program

6:00 PM - Arrival & Networking

Connect with fellow founders over drinks and light bites

6:30 PM - Fireside Chat: The Revenue Reality Check

Imogen Jones (Fishburners) sits down with Vanessa Grace (HubSpot) and a successful startup founder who's been through the GTM journey. Get the unfiltered truth about what really drives revenue growth, the mistakes that cost time and money, and the breakthrough moments that change everything.

7:15 PM - Masterclass: "AI-Powered Sales That Actually Works

Zach Goldberg will demonstrate how modern startups are using intelligent tools to:

• Cut admin time in half with automated follow-ups and call summaries

• Spot high-intent leads before competitors do

• Scale personalised outreach without losing authenticity

• Build pipelines that get smarter as they grow

7:45 PM - Networking & Ideas Exchange

The best insights often come from conversations with other founders. Grab another drink and connect with people solving similar challenges.

Who This Is For

• Early-stage founders still figuring out their sales process and looking for proven frameworks

• Growth-stage teams ready to scale beyond founder-led sales and build repeatable systems

• Anyone who's tired of inconsistent revenue and wants to build a GTM engine that actually works

Ready to turn Q3 into your breakthrough quarter? Let's build the revenue engine your startup deserves.

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About Fishburners Events

As the Australian startup ecosystem evolves, a vital part of our mission at Fishburners is to give access to a broad range of resources and insights that support entrepreneurs in building commercially viable ventures. 

These events aim to provide thoughtful, interactive panels and workshops delivered by industry experts, focused on filling capability and knowledge gaps to supercharge the founders and operators in our community. 

From demystifying tech, to capital raising, to team building, we've listened to founders share their biggest challenges and have sought out the best and brightest to share their insights.