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Good Food & Wine Road Show

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Event description

This year Will Nicholl Consultancy is taking a bus ride to Brisvegas! The Good Food and Wine Show rolls into the Brisbane Convention Center from the 27th until 29th of October. 

Will is organising a bus trip for a group of interested individuals, providing a fully immersive tour of the show. Participants will have the opportunity to sample products from producers all across the country – yes, that even includes wine. The tour will encompass a visit to Cheese Corner and an exploration of the heart of the show, the Good Food Village. An exciting highlight will be the Palate Appreciation class at the Riedel Drinks Lab, where participants can delve into a diverse wine list. 

As well as having a FANtastic day filled with food and wine, Will plans to delve into the intricacies of exhibiting at a massive public show - which stands are successful, which stands aren't and why! He will discuss the logistics of putting together a successful stand and how to make a profit from the experience. Accompanying Will on the tour will be Devon Rick, Managing Partner at IMI; Kelly Lavery, CEO & Inventor of STRUCKET and Marina Nicholl, Managing Director of Maleny Cuisine. Notably, B2Media, the organisers of the GFWShow, will also provide a representative to answer any questions and to show the group the back dock bump in and out procedure.

What's included?
Admission to the GFWS.
Round-trip bus transportation to Brisbane Convention Centre (eliminating the $70 parking fee).
Exclusive insights into running a successful trade show stand with the potential for profitability.
Guidance from a group of experts with a wealth of experience in organising numerous trade shows.
An introduction to the principal organisers of the Good Food and Wine Show.
A behind the scenes look at how everything runs and what to expect before you exhibit.
A really fun day out with free food and drinks!

Who should attend?
Individuals aspiring to eventually showcase their products at the Good Food and Wine Show.
Those seeking invaluable insider knowledge applicable to any trade show.
Individuals interested in spending a wonderful day with like-minded peers, all while indulging in a passion for Food and Wine.

The nitty gritty:
The cost per person is $200 (+GST) which includes the return bus trip, entry tickets, and access to the experts all day.
We will be heading down at approximately 7.00am Friday 27th October and returning at around 4.00pm.
Bus pick-up points: 
Brisbane Road Car Park - Mooloolaba
Wildhorse Mountain Service Centre
Twin BP Service Stations - Burpengary

For more information, please contact or

We're pleased to share that this road show is a taster event for our Grow National program coming in 2024! Expressions of Interest are now open.

... and make sure to smile 'you're on camera' - Photos and videos taken at this event will be used for future promotional purposes - thanks for your understanding (and nice smile!)

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Refund policy

Refunds are available up to 7 days prior to the event