Google Ads Mastery: 1 Day Workshop in Cairns
Description
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Duration: 1 Full Day (9:00 AM – 5:00 PM)
Delivery Mode: Classroom (In-Person)
Language: English
Credits: 8 PDUs / Training Hours
Certification: Course Completion Certificate
Refreshments: Lunch, beverages, and light snacks included
Course Overview
This Google Ads Essentials course is designed to help you develop the core skills needed to create, launch, and optimize high-performing online advertising campaigns. Whether you are a marketer or a business owner, the program provides hands-on experience in audience targeting, keyword strategy, and budget optimization to ensure your campaigns deliver strong results. You will also learn how to track conversions, analyze performance, and use data-driven insights to grow your business using Google Ads.
Learning Objectives
By the end of this course, you will be able to:
Build and structure effective Google Ads campaigns from the ground up
Conduct strategic keyword research to reach high-intent audiences
Write compelling ad copy that drives clicks and conversions
Apply bidding and budgeting strategies to maximize ROI
Implement conversion tracking and optimize campaigns using data insights
Target Audience
Digital marketers
Small business owners and entrepreneurs
Marketing analysts
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Why This Course is the Right Fit for You
If your goal is to increase brand visibility, generate quality leads, or scale online sales, this course provides the practical skills and confidence you need. It goes beyond basic campaign setup by focusing on performance measurement and data-driven decision-making. With real-world examples, expert guidance, and hands-on practice, you will learn how to manage advertising budgets effectively and achieve consistent, high-impact results using Google Ads as a strategic growth tool.
Agenda
Module 1: Introduction to Google Ads
• Importance of PPC in modern marketing • Overview of Google Ads platforms and networks • Key terminology and campaign types • Activity
Module 2: Setting Up Your First Campaign
• Account and campaign structure • Campaign objectives and settings • Budget allocation basics • Exersise
Module 3: Keyword Research & Match Types
• Understanding keyword intent • Keyword planning tools • Match types: broad, phrase, exact • Hands-on task
Module 4: Compelling Ad Copywriting
• Elements of high-performing ads • Strategies for effective CTAs • Ad extensions and optimization tips • Exercise
Module 5: Bidding Strategies & Budgeting
• Smart bidding vs manual bidding • CPC, CPM, CPA explained • Budget pacing and optimization • Scenario-based Practice
Module 6: Audience Targeting Techniques
• Demographic and interest targeting • Remarketing audiences • Geo-targeting and scheduling • Activity
Module 7: Conversion Tracking & Analytics
• Installing conversion tags • Understanding key performance metrics • Linking Google Ads with Google Analytics • Activity
Module 8: Performance Optimization
• A/B testing ads • Search term analysis and negative keywords • Quality Score improvement tips • Activity
Module 9: Measuring & Reporting Success
• Creating effective reports • ROAS and ROI calculations • Client and stakeholder communication • Case study
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