Google Analytics & Google Search Console - Held in Mandurah

Could AI Already Be Costing You Half Your Website Visitors? Join this one-time workshop

In the US, some businesses have reported losing up to 80% of their website traffic as more people use AI instead of traditional search results. Has your business already been affected?Do you know how many visitors your website is losing each month?

These two programs are critical for your SEO and Sales. You cannot run a business website without them.

Learn how to measure the behaviour of potential clients on your website:

Google Analytics

Learn how/where potential clients find your website. What do they do on your site, and where they leave the site. Find out which one of your channels delivers more income. We look at this and several other data streams that you will be able to use in your marketing and to improve your site's sales effectiveness.

Learn how to check the health of your website, if it's SEO and Sales effectiveness is increasing or decreasing.

Google Search Console

This handy tool will tell you two things: which Search Terms people use to find your website, and it will send you an email every time an error occurs on your website. It also ensures Google knows you have a new page, product, or blog post on your site, the moment you publish it (instead of 6 months later). You will learn how to use the Search Console data to focus on the correct search terms and how to optimise your site better for Google.

ANALYTICS

- You will install Google Analytics, if you are not using it already.

- You will learn how to read the most important data in Analytics. Especially, how to measure if your site is losing visitors and sales, or the opposite.

- You will be able to determine which one of your channels (Google, AI, FB, etc.) delivers more sales on your website.

SEARCH CONSOLE

- How well is your website doing in Google?

- Which search terms do potential clients type into Google? Are these search terms changing?

- Receive instant messages from Google when there is an erorr on your website, e.g. "Your website is down!"

WORKSHEETS

- How to install Google Analytics.

- How to use Google Analytics.

Suitable for: Small business owners in the Peel Region who have a website, and want to learn how to use these programs, to measure the success or failure of their website.

Note: Maximum of 2 bookings per business.

Presenter: Jerry Hoekman, Business Advisor from IPS Management Consultants.

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IPS Management Consultants is a provider of SBDC Regional services in the South West, Peel, Mid West/Gascoyne, Pilbara and Wheatbelt regions.

This SBDC Regional workshop is funded by the State Government through the Small Business Development Corporation.