A Workshop on Headlines, Leads & Quotes That Actually Work

Let’s be brutally honest: If you get your headline, lead, or quote wrong, your content is toast.

Doesn’t matter how important it is. Doesn’t matter how hard you worked. If your readers are bored or confused, they’re gone.

But get those three things right?

Now you’ve got a fighting chance. Maybe even a reader or two.

This fast-paced, fun, and highly practical workshop is built for communicators who want their content to actually get read. Not skimmed. Not deleted. Read. Remembered. And maybe even passed around and acted on.

You’ll Learn:

Headlines: The First—and Sometimes Only—Thing People Read

Seven headline styles that actually work (including one you’re definitely not using)

What headlines are supposed to do—and what yours are probably doing instead

The difference between a teaser and a trailer

Why clever is dangerous, and clarity always wins

How to kill a headline in five easy (corporate) steps

Leads: How to Pull People in Instead of Pushing Them Away

The three best ways to start—and when to use each

Why your opening sentence is probably too slow, and trying to do too much

How to write a “running start” lead that skips the throat-clearing

The difference between a lead and a long, boring setup

The words that make readers click away faster than you can say “strategic initiative”

Quotes: The Lost Art of the Interview

What makes a quote great (and why you’re probably not getting one)

Why “I’m excited to announce…” is not a quote—it’s a cop-out

How to ask questions that actually get answers (and stories)

The “Ask Why Twice” tactic that turns fluff into fire

What a bad quote does to your story (spoiler: it kills it)

Who It’s For:

Communicators who want their content to sound like people, not press releases

Leaders who are tired of sounding like robots

Writers who want tools, not templates

Anyone whose audience has a “Delete without reading” reflex

What You’ll Get:

Real examples

Tactical tools

Zero fluff

And a high chance of muttering, “Oh my God, I’ve done that” at least twice

Want to write content people actually read?

Then master the Big Three.

Register now. Your readers will thank you.

Grab Them Fast: Writing That Works In The Real World

Choose your tickets

Individual Registration ticket